Dashboard
Good morning, Dylan.
FRIDAY, OCTOBER 9 · MARY ESTHER, FL
Daily Priority
FRI OCT 9What September Is Actually For
TikTok · The season ended two weeks ago and my calendar is somehow fuller. Slow months are not slow. They are just quiet.
One Day, Every Address
Facebook · Coffee at six. Sandbar at ten. Vows at sunset. It all starts on the water.
The 7 AM Regulars
IG Reel · Before the tourists find it, this is the town's living room. Downtown FWB, every morning at seven.
The Last Hour of Light
YT Short · Book the sunset slot. Thank us later. Santa Rosa Sound, golden hour.
Rays bday
google_event_id: 65i3ad1p6gqm2b9h6orj6b9kcoq6ab9o68rjab9g6lgmachhc8rj0p34c8_20260916T230000Z
Why the Bahamas
TikTok · Everyone asked why the Bahamas. Here's the real answer.
From the Water to the Aisle
Facebook · It started with two coffees and a boat ride. It ended at the altar.
The 7 A.M. Pour-Over Ritual
IG Reel · "Before the boats leave the dock, the coffee's already brewing." Downtown FWB, one pour at a time.
First Light Pour
IG Reel · Before the tourists. Before the traffic. Just the first pour. Downtown wakes up one cup at a time.
Beth's birthday
google_event_id: ckp3gchjc8rm2b9kc5i62b9kcgom8b9ocdh6cb9p69h3ed9o6gsjep326c_20260921
The 7 AM Glass-Off
IG Reel · Before the tourists wake up, the water goes to glass. Grab your cup and beat the breeze.
Shoulder-Season Sandbar
TikTok · Crab Island in July: shoulder to shoulder. Crab Island right now: all yours.
Steam Off the Sound
IG Reel · The fog burns off. The espresso doesn't. Downtown FWB mornings hit different in shoulder season.
Steam Off the Sound
IG Reel · The fog burns off. The espresso doesn't. Downtown FWB mornings hit different in shoulder season.
The 6:47 Pour
IG Reel · Fall mornings hit different downtown. Before the town wakes up, we already have your cup ready.
Golden Hour Pour: FWB's Quietest Morning
IG Reel · Before the beach wakes up, the coffee's already on. 6:47am in downtown Fort Walton Beach.
Defending the Florida Dream Tour - Fort Walton Beach
The Venue at Beach Weekend · google_event_id: 664veh6n32ariii1584el6rp0g To see detailed information for automatically created events like this one, use the official Google Calendar app. https://g.co/calendar This event was created from an
First Light, First Pour
IG Reel · The season slows down. The coffee doesn't. / Downtown Fort Walton Beach before the world wakes up.
Steam Meets Sunrise
IG Reel · The Gulf wakes up first. We're a close second. Downtown FWB, one shot at a time.
First Light, First Pour
IG Reel · The tourists left. The good light stayed. Fall mornings hit different in downtown FWB.
First Light, First Pour
IG Reel · Fall mornings hit different downtown. First pour's at 6:45 — beat the sun with us.
Glass-Calm Shoulder Season
TikTok · Same emerald water. Zero July crowds. October is the local secret — the boats are open.
The Fall Menu Just Landed
IG Reel · POV: your fall coffee order just got an upgrade. Which one are you trying first?
PROFIT MTD
$409
SHOOTS BOOKED
0
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IDEAS TODAY
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Active Shoots
No active shoots — pipeline clear.
Editorial Calendar
7 DAYToday's Beach Weekend Ideas
Married by the Water, Start to Send-Off
Follow one couple through a full Beach Weekend wedding day to show how every arm of the brand plays a part. Open on the morning-of: a Beach Weekend Coffee cart pouring lattes for the bridal party as they get ready, downtown light spilling in. Cut to the ceremony at The Venue at Beach Weekend, the Sound shimmering behind the vows as a drone lifts to reveal the whole waterfront setup. For the send-off, the newlyweds board a light-strung Beach Weekend pontoon and run through a sparkler tunnel at the dock, a 360-cam capturing the exit from the water. Match-cut the coffee cup, the rings, and the boat wheel so the day feels like one seamless Beach Weekend experience, closing on the tagline over a sunset drone shot.
The Fall Menu Just Landed
Open on a hard cut to the chalkboard being flipped around to reveal Beach Weekend Coffee's fall lineup, then rapid-fire one-second macro shots of each new drink being built — maple cold foam cascading over espresso, cinnamon dusted across a flat white, a toasted-coconut latte that nods to the brand's beachy roots. Shoot it bright and punchy with a trending audio and on-beat cuts, every pour hitting on the downbeat. Keep it tight at downtown Fort Walton Beach's sunlit front counter so the Gulf-town light does the color grading for you. End on a hand grabbing the toasted-coconut latte and walking out the door toward the water, with a text overlay reading 'new fall menu, now pouring.'
Why I Bet Everything on This Town
A warm, personal founder story told straight to camera as Jayme walks the Fort Walton Beach boardwalk at golden hour. She opens up about the moment she decided to build everything — the coffee shop, the boats, the venue — in one small Gulf town instead of chasing a bigger market. Intercut tender b-roll: unlocking the shop before dawn, waving to regulars, watching a boat leave the dock. The tone is honest and a little vulnerable, the kind of story that makes followers feel like they know the person behind the brand. She lands on why the water keeps her here: 'Everything I've built points back to it.'
Golden Hour Belongs to You
A romantic, slowed-down sunset cruise piece built for couples and friend groups planning a fall getaway. Begin with a drone shot chasing a Beach Weekend pontoon as it glides toward a melting-orange horizon off Fort Walton Beach, wake glittering in the low light. Action-cam cutaways catch bare feet on the deck, a cooler of drinks, and a dolphin fin breaking the gold-lit surface. The pace stays unhurried — long dissolves, warm tones, the kind of calm, empty October evening when the Gulf goes still. Close on silhouettes against the last of the sun as the boat idles home.
Profit Pulse
GROSS
$409
FEES
−$0
AVG / TXN
$205
$0
$409
2 tx